About the 4th Madrid Weekender

We would like to welcome you to the 4th edition of the Madrid Weekender

This tailor made experience will offer you:

  • Discover one of the most vibrant cities in Europe and their culture
  • Broaden your knowledge in Sport Events Management by both attending to lectures
    and keynote speakers
  • Increase international networking opportunities
  • Explore the culture by watching, visiting and enjoying Sport events as well as significant monumental buildings

Which services are included?

• 4 Nights stay at the 3* Hotel Senator Castellana in double rooms including breakfast
• Welcome Event at Events GB including typical Spanish appetizers
• Dinner at the Realcafé Bernabéu with a spectacular view in to the Stadium
• Visit to the Microsoft Global Sports Innovation Center
• Sport Business Lectures at the Escuela Universidaria Real Madrid – Universidad Europea, followed up by a Lunch
• Tickets to the Mutua Madrid Open (ATP 1000) Tennis quarterfinals in La Caja Mágica
• Tickets to the second last Game of La Liga Santander Real Madrid vs. Celta de Vigo
• Shuttles to and from the Escuela Universidaria Real Madrid – Universidad Europea and to La Caja Mágica

What services are not included in the trip

• Transportation throughout the city. Metro tickets are inexpensive and a great and simple way to get around in Madrid (10 rides are 12.20€)
• Food, Beverages and Refreshments if not specified
• Free Time activities

610€ Early Bird Registration (Deadline December 31st 2017) EXTENDED January 15th 2018 !

680€ Late Registration (Deadline March 1st 2018)

Looking for a Taylor made experience? Please do not hesitate to contact us at madridweekender@eventsgb.com


Thursday, 10th

Arrival at Madrid Adolfo Suárez Barajas International Airport and Check in at 3* Hotel Senator Castellana.

From arrival – 20.00: Leisure opportunities

20.00: Opening Weekender, Welcome by Events GB.

Friday, 11th

07.00 – 08.00: Breakfast

09.00 – 09.30: Guided Visit at the Microsoft Global Sports Innovation Center

10.30 – end of the matches: Discover La Caja Mágica (“The Magic Box”) and enjoy some of the Mutua Madrid Open Tennis Quarter-Final Matches (ATP 100)

13.00 – 14.00: Lunch (self-service)

18.00 – 20.00: Leisure opportunities

20.30: Dinner at Realcafé Bernabéu

Saturday, 12th

07.00 – 08.00: Breakfast

09.00 – 14.00: Lectures at Escuela Universitaria Real Madrid – Universidad Europea of Madrid.

  • 09.00 – 10.00: Luis Manfredi, “Economic control and financial fair play regulation”
  • 10.00 – 11.00: Dr. Robert Wilson, “The impact of managerial change in professional team sport”
  • 11.00 – 11.30: Networking Coffee Break
  • 11.30 – 12.30: Celia Morales García, “Creating the ultimate premium sports experience”
  • 12.30 – 13.30: Alfonso Roberes, CEO AROWANA, “Successful model of football”

14.00 – 15.00: Lunch

15.00 – 16.00: Leisure opportunities

16.00 – 18.00: Visit of Real Madrid Stadium and The Bernabéu Tour

Sunday, 13th

07.00 – 08.00: Breakfast

09.00 – 12.00: Optional Visit of Atlético Madrid WANDA Metropolitano Stadium

12.00 – 14.00: Leisure opportunitues

14.00 – 15.00: Lunch (self-service)

15.00 – 17.00: Leisure opportunities

17.00 – 19.00: Kick Off Real Madrid vs Celta de Vigo

19.00 – 21.00: Farewell-Dinner (self-service, place tbc)

Lectures by


Luis Manfredi

Head of Internal Coordination at La Liga
La Liga economic control and financial fair play regulation


Dr. Robert Wilson

Principal Lecturer in Sport Business at Sheffield Hallam University.
The Impact of managerial change in professional team sport


Celia Morales García

Head of Operations, VIP Area and Corporate Hospitality of Real Madrid C.F.
Creating the ultimate premium sports experience


Alfonso Roberes de Cominges

CEO of Arowana Premium Sports Agency, Former Head of International Sales at Real Madrid
The New Management of a top Football Club in a global environment



3rd Madrid Weekender was an absolutely brilliant trip! Both students and members of staff throughly enjoyed all activities spotlessly planned and scheduled bt Gerardo. For the students this trip has definitely become a great and memorable highlight of their time at Sheffield Hallam University. We are looking forward to doing this again with the students from our course!”

Olga Polyakova, Course Leader for MSc Sport Business Management Sheffield Hallam University & Senior Lecturer

“It has been a pleasure travelling to the II Madrid Weekender in 2016 with some fellow students of my German university. Being to places belonging to Real Madrid, meeting relevant personnel and great fellow participants as well as witnessing highly professional tennis matches made this couple of days a fully enjoyable adventure.”

Gilbert Ludeker, former student ACCADIS University of Applied Sciences International Sports Management

“The Madrid Weekender should be at the top of the list of educational fieldtrips for every sport management program across the world. Soccer, tennis and basketball at their best; and the business side thereof too. In 2015, our students loved the experience and learnt loads. Highly recommended for students and staff alike!”

Christos Anagnostopoulos, Assoc. Professor in Sport Management, Molde University College, Norway.


Payment has to be done to GB Creation & Advice Consulting 2000 S.L.
Early Bird Registration, Deadline January 15th 2018: 610€
Late Registration, Deadline March 1st 2018: 680€

Issuing Bank:
Address: Capitán Haya, 44 Madrid – Spain
IBAN: ES13 2100 4770 1902 0019 2400
Beneficiary: GB Creation & Advice Consulting 2000 S.L.

This is not a final registration; the registration will be definitive as soon as we receive your full payment. After submitting the registration, you will receive an e-mail with an invoice within 48 hours.