Lead, Don’t Follow

About EASM Summer School

The European Association for Sport Management (EASM) is an independent association of people involved in the management of sport in the broadest sense. EASM has a wide international network of experts and National Organisations in the fields of sport management and has close European and Intercontinental relations.

Click through to learn more about the association!


What is the EASM Summer School

The EASM Summer School is a great opportunity for students and practitioners to enrich their degree with new insights in the field of International Sport Management Industry, Business and Marketing, among others. Participants will have the chance to build up their own international network within the sport business and to work with colleagues from all over the world.

Attending the EASM Summer School means you will have access to interact with highly regarded academics and professionals of the sport management sector. We provide a unique educational opportunity as they deliver their visionary perspective, helping you broaden your views, improve your understanding of the sport management world and jump start your career in this passionate field of study.


EASM Teamwork


Real Madrid – Santiago Bernabéu Stadium

Academics, Networking & Leisure

Teaching Methods

Lectures by academics and professionals of the sport industry, teamwork, case studies, student presentations and distance readings for initial preparation.




Case Study

Content & Learning Objective

The core of this programme will be the International Sport Management and Marketing, getting new insights in the field of International Sport Marketing. Furthermore, students will be able to apply professional marketing tools in sport organizations.

Credits & Certified Accreditation

  • Attendants get a 6 ECTS certificate recognized by the University of Bayreuth after the Final Exam.
  • The course of EASM Summer School is certified by the European Association for Sport Management and the Sport Management Academy of Bayreuth, Germany (SMAB).

Cultural and Leisure Opportunities

During the programme you will experience the perfect mix between academic improvement and exciting memorable experiences in one of Europe’s biggest and most special cities, with its vibrant life, culture and wide array of activities and leisure opportunities. You will be able to experience Spanish culture like never before, from its cuisine and its people to the unique blend of historical and modern appeal.


Sightseeing: Puerta de Alcalá


Cultural Activity: Visit to Microsoft Global Sports Innovation Center

Fees & Registration

The 12th EASM Summer School programme fee is 815€ and includes:

  • 5 nights in double room in Hotel Senator Castellana 3* or similar (Breakfast included).
  • 3 Lunches, Welcome Spanish dinner (tapas) and Closing dinner.
  • Academic and professional lectures in different parts of Madrid.
  • Guided visit to Microsoft Global Sports Innovation Center.
  • Guided visit Madrid de los Austrias.
  • Tour Bernabéu and Museum (Real Madrid Stadium).
  • Territorio Atleti (Wanda Metropolitano Stadium).
  • Tickets for La Liga Football match: Atlético de Madrid vs. Sevilla (3rd category tickets).
  • 6 ECTS as Certificate of Attendance recognized by University of Bayreuth.

Start to register now!
DEADLINE EXTENDED until 30th March 2022.

You can register by completing the Registration Form below. LIMITED PLACES!!!

Students Testimonials

“The virtual EASM Summer School 2021 was a perfect environment to enrich my studies with new insights in the fields of International Sport Management and Marketing. Apart from learning from experts, gaining new experiences and expanding my network, I had the opportunity to share my thinking with students from all over the world – it was an incredible week!”

Lilly from The Hague University of Applied Sciences (Netherlands).

“The best part of EASM Summer School was meeting new people and getting to know their way of thinking and doing … Studying and working in an international and diverse team is just one of the unique experiences which can be gained during the summer school.”

Anna from Ranepa University (Russia)

“EASM Summer school 2018 was a well-organized week and included very interesting lectures and other activities related to sports. Overall, the summer school was a really successful week and gave me so many unforgettable memories.”

Jukka from JAMK University (Finland)

Some of the universities which have participated
on latest editions

Ohio university
University of ottawa

Organised by Events GB

Events GB is specialized in bidding and organising conferences, congresses, events and tailor-made trips. The aim of our event organizing company is to use sports to bridge the gap between events, sport and people. As the event organizers, Events GB has overseen the last three editions of the EASM Summer School, as well as many other important international congresses and conferences such as 27th European Sport Management Conference (Seville), 3rd World Association for Sport Management Conference (Santiago de Chile), International Society for the History of Physical Education and Sport Congress (Madrid) or 6th NSCA International Conference (Madrid).





C/ Pintor Juan Gris 3, 1º B Derecha (Madrid, Spain)