What is the Madrid Weekender?

Madrid Weekender is a programme created by Events GB, a great opportunity for undergraduate, graduate students and practitioners to broaden their knowledge in Sports Event Management as well as to increase their international networking and push their career to the next level while exploring and enjoying one of the most vibrant cities in Europe by living memorable sporting experiences.

5th Madrid Weekender

Your Experience & Adventure

During your time in Madrid, from 5th May to 8th May 2022, you will be taking part in a variety of educational and leisure activities.

You will participate in lectures from professionals and academics that master the field of Sport Event Management. Besides, you will spend and enjoy this city by doing different activities, such as:

  • 4 nights’ accommodation (double room) at 3* hotel
  • Typical Spanish Appetizer and Special Dinner
  • Guided visit at the Microsoft Global Sports Innovation Center
  • A visit to the legendary Santiago Bernabéu Stadium
  • Visit to Territorio Atleti at Wanda Metropolitano Stadium
  • Tickets for La Liga football match: Atlético de Madrid vs. Real Madrid
  • Ticket to Mutua Madrid Open Tennis (Quarter-Final Matches)
  • Madrid de los Austrias Guided Tour
  • Lectures of Local Sport Industry
  • Attendance Certificate

All this topped off activities of your choice! As you will have plenty of free time to organize your own adventures in Madrid and take a deep dive into real Spanish culture.

5th Madrid Weekender

Why Madrid city?

Madrid, the capital of Spain, is one of the liveliest cities in Europe, it is also home of the two biggest football clubs in the world and one of the best basketball teams in Europe. The city lives and breathes sports, it is truly a passion you can feel!

Madrid is synonymous of fun and joy, and you will discover it while visiting the most typical places. The city offers a huge array of things to see and do.

There is a modern and historical blend of influences which brings the best out of its people. Madrid, the heart of Spain, is an experience which you must live to understand how different and special it is.

Madrid Weekender allows you to get the most of Madrid and will be home to some of your best cherished memories.

¿Are you going to lose this experience? ¿Te lo vas a perder?




Virginia Herrero

Creating value in women’s football:
the development of the product.

Women’s football Manager at La Liga

With more than 10 years of experience in the Sport Industry, Virginia joined LaLiga in 2016 to support the direction of the department as the Women’s Football Manager. She is in charge and fully engaged in the development, the professionalization and the promotion of women’s football. Virginia has previously worked in several agencies being responsible of sponsorship as Microsoft or Mercedes-Benz. She has a degree in Advertising and Public Relations and has also completed the FIFA/CIES Executive Programme in Sports Management.


Dr. Jairo León-Quismondo

Managing Quality: Expectations
and Perceptions in Sports Services.

Director of MBA in Sports Management at Real Madrid Graduate School-Universidad Europea. Professor and Researcher at Universidad Europea de Madrid.

Doctor with International Mention in Physical Activity and Sport Sciences. Master in Sports Law. Master in Management of Organizations and Facilities of Physical Activity and Sport. Director of the MBA in Sports Management at Real Madrid Graduate School-Universidad Europea. Professor and researcher at Universidad Europea. He collaborates with the Spanish Sports Council (Consejo Superior de Deportes, CSD). Member of the European Association of Sport Management (EASM). In 2019 he received the Young Researcher Award, by the Spanish Society for Sport Economics (SEED).

Fees & Registration

Start to register now!

DEADLINE EXTENDED until 30th March 2022.

You can register by completing the Registration Form below. Hurry up, there are Limited Places!!

Students Testimonials

“3rd Madrid Weekender was an absolutely brilliant trip! Both students and members of staff thoroughly enjoyed all activities spotlessly planned and scheduled by Gerardo. For the students this trip has definitely become a great and memorable highlight of their time at Sheffield Hallam University. We are looking forward to doing this again with the students from our course!”

Olga Polyakova, Course Leader for MSc Sport Business Management
Sheffield Hallam University & Senior Lecturer.

“The Madrid Weekender should be at the top of the list of educational fieldtrips for every sport management program across the world. 
Soccer, tennis and basketball at their best; and the business side thereof too. In 2015, our students loved the experience and learnt loads. Highly recommended for students and staff alike!.”

Christos Anagnostopoulos, Assoc. Professor in Sport Management, Molde University College, Norway.

Organised by Events GB

Events GB is specialized in bidding and organising conferences, congresses, events and tailor-made trips. The aim of our event organizing company is to use sports to bridge the gap between events, sport and people. As the event organizers, Events GB has overseen the last three editions of the EASM Summer School, as well as many other important international congresses and conferences such as 27th European Sport Management Conference (Seville), 3rd World Association for Sport Management Conference (Santiago de Chile), International Society for the History of Physical Education and Sport Congress (Madrid) or 6th NSCA International Conference (Madrid).






C/ Pintor Juan Gris 3, 1º B Derecha (Madrid, Spain)