16TH EASM SUMMER SCHOOL MAY 14th- 18th, 2025
What is the EASM Summer School
The EASM Summer School is a great opportunity for students and practitioners to enrich their degree with new insights in the field of International Sport Management Industry, Business and Marketing, among others. Participants will have the chance to build up their own international network within the sport business and to work with colleagues from all over the world.
Attending the EASM Summer School means you will have access to interact with highly regarded academics and professionals of the sport management sector. We provide a unique educational opportunity as they deliver their visionary perspective, helping you broaden your views, improve your understanding of the sport management world and jump start your career in this passionate field of study.
About EASM Summer School
The European Association for Sport Management (EASM) is an independent association of people involved in the management of sport in the broadest sense. EASM has a wide international network of experts and National Organisations in the fields of sport management and has close European and Intercontinental relations.
EASM Teamwork
Atletico de Madrid Stadium.
Academics, Networking & Leisure
Teaching Methods
Lectures by academics and professionals of the sport industry, teamwork, case studies, student presentations and distance readings for initial preparation.
Content & Learning Objective
The core of this programme will be the International Sport Management and Marketing, where students will be able to acquire knowledge about the field and apply professional marketing tools in the world of sports organizations
Credits & Certified Accreditation
- Attendants get a 6 ECTS certificate recognized by the University of Bayreuth after the Final Exam.
- The course of EASM Summer School is certified by the European Association for Sport Management and the Sport Management Academy of Bayreuth, Germany (SMAB).
Cultural and Leisure Opportunities
During the programme you will experience the perfect mix between academic improvement and exciting memorable experiences in one of Europe’s biggest and most special cities, with its vibrant life, culture and wide array of activities and leisure opportunities. You will be able to experience Spanish culture like never before, from its cuisine and its people to the unique blend of historical and modern appeal
This Programme includes:
- 5 Nights’ accommodation in double room with breakfast included
- 7 Academic and professional lectures
- Case Study – Groupwork Project
- 6 ECTS Attendance Certificate recognized by the University of Bayreuth
- Tour Bernabéu – Real Madrid Stadium
- Visit to Territorio Atleti – Cívitas Metropolitano Stadium
- Entertaining Padel Lessons
- Madrid de los Austrias Guided Tour
- 3 Lunches
- Welcome Reception Dinner
- Farewell Dinner
- Networking Activities
- Shuttle Services
Lectures Venue at NYX Hotel Madrid
At less than 15min walking from the Luze Castellana Hotel, NYX Hotel Madrid is the venue where the lectures will take place.
KEYNOTE SPEAKERS
Richart VAUGHAN
Title Entrepreneurship: From a Molecule to an Empire
Bio: Richard Vaughan is an English teacher, American businessman, and composer-musician, creator of radio and television programs that serve as educational media and bring together more than 2.5 million of people between listeners and spectators. He is also the president and CEO of Vaughan Systems, a language teaching company known for successfully designing and implementing innovative language teaching methods and programs in Spain.
IYÁN IVÁN BARAGAÑO – UNIVERSIDAD EUROPEA
Title: The Use of Artificial Intelligence in Sports Management: From Predictive Algorithms to Generative AI
Bio: Iyán holds a PhD in Sports Science from the University of A Coruña (Extraordinary Doctorate Prize) and a Master’s in Artificial Intelligence from the European University of Madrid. He is a researcher with the Sport Management European Research Group and a lecturer at the European University of Madrid, teaching courses in Statistics, Data Analysis, and Big Data for Sports Management. His research focuses on machine learning applications in sports data management, customer segmentation, and team sports performance analysis. Iyán has published over 25 articles, presented at over 20 conferences, and was an invited speaker at events in Guatemala and China. Additionally, he/she has led research projects funded by the Spanish Government and worked on an AI innovation project for sports events.
JAVIER ESCUDERO – COMMERCIAL DIRECTOR AT ATOS MAJOR EVENTS
Bio: Javier has over 15+ years of international experience in the sport business administration industry, having actively participated in the most important multisport games around the globe including Olympics, Pan American Games, European Games, Commonwealth Games or Asian Games among others.
He joined Atos in 2009 and the commercial team since 2013, since then he has led the commercial relations with TIER 1 sports properties such as the International Olympic committee, the UEFA, the European Olympic committees, the European tour, AELTC (Wimbledon) or Special Olympics where he became Atos ambassador for this well-known organization in 2022.
Javier received an Executive Education program in Digital Marketing from Instituto de Empresa (IE) and currently he is Global commercial director and Executive Committee Member of Atos Sports and Major Events.
RUTH CRABTREE – SHEFFIELD UNIVERSITY
Title: The art of change management – the human side of sport management
Bio: Dr Ruth M Crabtree – is an internationally recognised expert in the discipline of sport management and specifically the areas of learning and teaching excellence. Ruth is currently the President of the World Association of Sport Management and a board member of the International Council for Sport Science & Physical Education, as well as the Chartered Institute of the Management of Sport & Physical Activity. At the forefront of all her work, is an understanding to learn from multi-cultural approaches to strategic management that enhances the industry and develops people. Ruth is Head of the School of Sport & Physical Activity at Sheffield Hallam University in the UK and is currently working with international postgraduate students on a live consultancy project with the International Olympic Committee and the World Health Organisation.
ROBERT KOK – FONTYS UNIVERSITY
Title: Value co-creation through fan communication
CARLA BLAKEY – UNIVERSITY OF ALABAMA
Bio: Carla Blakey, PhD in the Undergraduate Program Coordinator and an Assistant Professor in the Sport Management Program at The University of Alabama. As coordinator, she leads undergraduate team efforts in industry relations, experiential learning, and student internships. Prior to her academic career, she worked for nearly a decade in sports marketing and sponsorship sales (the University of Arkansas and Louisiana State University). Dr. Blakey is a proud alumna of The University of Alabama, earning both her Master of Science in Human Environmental Sciences (Sports Business Management) and Doctor of Philosophy in Education (Instructional Technology). She earned a Bachelor of Arts in Journalism (Advertising and Public Relations) from the University of Arkansas.
JOSÉ MARÍA GOTOR – LALIGA
HÉCTOR CORONEL – MADRID CITY COUNCIL
AILA AHONEN – JAMK UNIVERSITY, EASM REPRESENTANTIVE
Title: Introducing EASM
New Activity: Entertaining Padel Lesson
We are excited to introduce this new activity to our programme. Whether you are an experienced player or completely new to the game, this class promises a great time with lots of laughs, exercise, and friendly competition. Padel has become a sensation in Spain, which it is now one of the most popular sports around the world. In addition, Spain hosts major international tournaments and produces world-class players.
Atletico de Madrid vs Real Betis
You will have the chance to attend the thrilling match between Atlético de Madrid and Real Betis on May 18th. Please note that this event is not included in the final price. Don’t miss out on this fantastic opportunity to experience the excitement live!
Registration
Registration’s Deadline is the 30th of March, 2025
Testimonials
Take a look at the15th EASM Summer School 2024
Universities
Some of the universities which have participated on latest editions
Organised by Events GB
Events GB is specialized in bidding and organising conferences, congresses, events and tailor-made trips. The aim of our event organizing company is to use sports to bridge the gap between events, sport and people. As the event organizers, Events GB has overseen the last three editions of the EASM Summer School, as well as many other important international congresses and conferences such as 27th European Sport Management Conference (Seville), 3rd World Association for Sport Management Conference (Santiago de Chile), International Society for the History of Physical Education and Sport Congress (Madrid) or 6th NSCA International Conference (Madrid).
